I lead the design team focused on «VKontakte for Business and Social-Commerce.» My team handles everything related to social commerce, e-commerce, and small to medium-sized business (SMB) presence on VKontakte.

• Established efficient workflows with designers, business stakeholders, and developers.
• Contributed to the business unit’s strategic planning.
• Developed and executed the design strategy.
• Managed and mentored the product design team.
• Facilitated team collaboration, planning, quality control, employee development, and conflict resolution.
• Managed OKR/KPI and resource planning.
• Coordinated collaboration across different teams and partner companies.
• Enhanced the design system and created guidelines.

Key Focus Areas:

• Growing the Social-Commerce segment on VKontakte.
• Expanding the E-commerce vertical — VKontakte Market.
• Improving tools and services for SMBs.
• Developing the services vertical and integrating YCLIENTS solutions.
• Leading strategic partnership projects between VK and Ozon.
• Implementing new processes and changes.

Achievements:

• Built a team with low turnover and high engagement, achieving the highest engagement score in the company for 2024.
• The team consistently delivers strong results, with solutions that significantly improve product metrics.
The integration project with Ozon won an award and was recognized as VK’s most promising business development project, exceeding annual KPI targets.
• Transformed the production process by integrating a UX editor and fostering close collaboration between researchers, designers, and product managers during the discovery phase.
• Developed and implemented interaction protocols for the product design team.

Lead Product Designer on the Mobile design team, responsible for ensuring the visual and stylistic consistency of the entire product. I established design guidelines and facilitated effective communication among team members. I also created and maintained our own design system, Avito Design-platform, utilizing a component-based approach. Additionally, I played a key role in integrating and synchronizing the design system across multiple platforms.

Work on Avito for mobile platforms. I executed wireframes, prototypes, and final design for the app. I developed design guidelines in collaboration with other team members.

Spearheaded mobile app design, establishing platform design guidelines for cohesive user interfaces. Collaborated with cross-functional teams to create user-centric designs aligning with business goals. Our key achievements: Editors Choice Award (Enhanced app visibility and credibility), TopDeveloper (Highlighted industry-leading quality and innovation) and multiple featuring on Google Play (Boosted downloads, user engagement, and brand visibility). In this role, I utilized my expertise in UI/UX design, proficiency with design tools, and a deep understanding of mobile platform standards to deliver visually appealing and highly functional apps that delighted users and achieved critical acclaim.

Mostly I worked on ICQ Messenger for Android platform, Windows Phone and Windows 8. Other products that I worked on: Mail.ru Agent, MyChat and other internal products. I was responsible for User interface and UX.

My tasks were diverse, ranging from web design and interfaces to video and interactive design. Most of the agency's clients were large companies or government departments, which meant a high level of responsibility. I am proud of every project in which I have been involved. One of my recent projects was an interactive presentation for the Russian Association of Innovative Regions, presented at the Krasnoyarsk Economic Forum. This event was attended by the country's leaders, including the president and the governor, who were able to experience our product firsthand.

My primary scope of work has been associated with web interfaces. My job has involved creating various types of visual graphics, including icons, glyphs, visualizations, prototypes, presentation materials, Flash presentations, and applications. I have also been involved in the design and development for mobile platforms, encompassing both web and native mobile applications. Most of these projects have been developed for large companies, including medium and large businesses and real estate developers.

I did full graphical support for web projects of our clients. I also did illustrations and other graphics for screens and printings. Developed corporate identity and presentation materials. I received an interesting experience since each project was totally different from the previous one, the rapid pace of work endlessly forced me to optimize my work processes.

Design different promotional and advertising materials. I specialized in printing design, outdoor advertising, and graphic design.